Goodlawyer

Case study: Master class video series

A new way to get legal help

Goodlawyer is a platform that connects entrepreneurs across Canada with a network of business-minded lawyers. The team at Goodlawyer came to Maven looking to develop a master class series that was both informative and entertaining.

A cyclorama background painted teal for Goodlawyers brand colours
a screenshot of text from a title of the video saying Business Master ClassA screenshot from the video of an actor pointing to on screen graphics of a calendar with "Set Goals" circled

Masterminding a master class

Building on a client provided script, we worked closely with the Goodlawyer team to develop the vision and prepare for production. This included script refinements, visual planning, and developing detailed shot lists to ensure we got every angle needed. We then sourced local talent, painted the studio in Goodlawyer green, and provided Maven crew and gear to make it happen.

director of photography on set reviewing scrips for the filming of the videobehind the scenes filming a video with an actor standing in front of a teal painted cyclorama
standing behind the actor we see the crew and set up for filming the video

Production and post-production

On production day we provided monitors for the client and included them in the production process. The videos then came together over the coming weeks involving editing, sound design, motion design and VFX.

a screenshot from the video of the actor speaking directly to camera gesturing towards the camera
crew member running the teleprompter for the actor and reviewing footage on a tv screena hair and makeup artist on set adding some additional hairspray to the actor

Goodlawyers. Good videos.

Lesson 1: Business Law

Lesson 2: Contract Law

Lesson 3: Intellectual Property 101

Lesson 4: Hiring People

Lesson 5: Three Rules for Legal Domination

What Goodlawyer has to say

“The team was able to find ways to make the production successful despite the challenges brought by the pandemic. The videos created by Maven Media Group earned favorable responses from stakeholders. Responsive and skilled, they were receptive to feedback and worked collaboratively with the client.”
- Tom Alvarez, Chief Product Officer

Read the full review on clutch.co >

a group photo with the actor with a painted face as well as the filming crew wearing masks
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