Read MoreRefining an industrial brand through marketing strategy and creative services
Fidelity Manufacturing Group provides machining and manufacturing solutions to clients across North America. With an experienced team and cutting-edge facilities, they create complex parts and components for a wide range of sectors, including aerospace, medical, energy, automotive, and military. Maven’s partnership with Fidelity began with a comprehensive marketing strategy and a full brand refresh, but has since grown to include a variety of ongoing services — advertising, design support, photo and video content, and beyond.
On-going marketing support
Maven has developed a B2B marketing strategy for Fidelity that leverages their website, ad campaigns, social media platforms, and other forms of client outreach. We’ve since supplemented this initial strategy with ongoing marketing guidance to ensure each deliverable contributes to Fidelity’s reputation of professionalism, quality, and delivering unmatched service.
Maven produces a wide variety of assets for Fidelity, with their website acting as the foundation of their brand. To maximize the site’s impact, we’ve helped improve the user experience, developed new visuals, and written clear and digestible messaging optimized for SEO performance. We also apply these digital assets to the physical world in the form of business cards, letterheads, and presentation templates to establish a unified brand identity.
All of these efforts are supported by Maven’s diverse creative capabilities, including photography, video production, and graphic design. We continuously capture or create high-quality visuals that can be used in a variety of contexts — from business development to online advertising — ensuring Fidelity has engaging marketing material for every occasion.
In addition to developing marketing content, Maven frequently provides Fidelity with sales material and messaging recommendations. These services contribute to Fidelity’s B2B outreach and engagement by clearly communicating their unique value to organizations across a variety of sectors.