The Crossing Group is one of the largest trenchless construction companies in North America. Maven works to help The Crossing Group achieve their marketing goals by making strategic recommendations and providing full-service marketing support. Below is a look at some of the projects we've helped with over the years.
Our approach to The Crossing Group’s social media channels has been to focus on creating high quality content. This focus on quality-over-quantity has helped The Crossing Group generate meaningful engagement across platforms and has worked to strengthen the brand as a whole.
Graphic design has been a big part of our work with The Crossing Group. Whether it’s social graphics, advertisements, infographics, or print materials such as business cards, hats, and letterhead, design supports almost every marketing initiative we take on.
Maven is continuously working to improve the overall look and functionality of the website. We worked to add pages, update content, and ensure the best customer experience possible. Reconfiguring the site map, adding new services, and writing case studies are just a few of the updates we’ve completed to improve the site.
A large number of The Crossing Group’s customers and potential customers are on LinkedIn, making it a great platform for connecting with them. In addition to ongoing organic social, we've developed advertising campaigns complete with landing pages optimized for lead generation.
Strong construction branding is a necessity for The Crossing Group. To push the brand to the next level, we developed a series of brand videos highlighting the best attributes of each division.
One of Maven's more unique services in terms of full-service marketing is motion design. We’ve contributed to a library of GIFs on the website which aim to educate customers on how each trenchless construction method works.
