The Crossing Group is one of the largest trenchless construction companies in North America. They use innovative technologies and industry-leading expertise to install underground infrastructure — all while safely navigating obstacles and minimizing disruption to the surrounding environment. Maven helps market their comprehensive suite of services through highly-polished video assets, frequent website updates, and a wide range of other marketing materials.

The results: a thorough marketing strategy, engaging video content, and a wide range of impactful marketing materials.

Maven provides The Crossing Group with ongoing strategic recommendations, and implements these strategies in the form of engaging content.

Video production is a key component of The Crossing Group’s marketing strategy, allowing them to highlight projects, showcase their brand, and explain their technologies. Depending on the project, Maven captures footage, creates motion graphics, and constructs polished edits, delivering versatile marketing assets that can be used in a wide range of contexts.

Maven also creates high-quality content for The Crossing Group’s website, social media channels, and advertising campaigns, often repurposing previously-captured photo or video assets to maximize their impact. Combined with frequent website additions and improvements, these efforts have yielded meaningful customer engagement — while also growing The Crossing Group’s brand.